About
FortifyPartnership

FortifyPartnership is a year-long initiative dedicated to empowering one nonprofit organization annually with comprehensive, fully sponsored marketing and communications support.

Through this program, we provide strategic marketing, public relations, content creation, website development, social media management, traditional media placement, event management, and professional photography, completely free of charge.

FortifyPartnership was created for organizations doing meaningful work in our communities but lacking the marketing budget to amplify their impact.

We believe powerful stories deserve powerful platforms. By equipping our FortifyPartners with the tools, strategy, and visibility they need, we help them grow their reach, strengthen their brand, and expand their mission.

This initiative is our way of giving back, investing our expertise into the people and nonprofits shaping The Bahamas. Through FortifyPartnership, we don’t just build campaigns; we help build legacies and showcase the incredible work Bahamians are doing every day

Fortify Partner 2024

SEAHORSE INSTITUTE

About Seahorse Institute

Seahorse Institute is a Bahamian non-profit organization founded in 2010 by Dr. Michelle Major, an internationally acclaimed expert in the field of Autism Spectrum Disorders (ASD). The Seahorse Institute aims to provide children with developmental disabilities and their families a chance to grow and learn as respected members of society. They offer intensive multidisciplinary interventions for individuals with Autism Spectrum Disorders, Down syndrome, intellectual disabilities, language disorders, and related behavioral challenges.

Dr. Michelle Major

Founder of Seahorse Institute

I knew from an early age growing up in The Bahamas that I wanted to make a difference in the lives of children,” says Dr. Major. “My eyes were opened to the world of autism and other developmental disabilities at college in the States. I found that with the right treatment provided as early as possible, these children can accomplish so much and as a consequence, families can regain hope and optimism for their children. So I worked with some of the top minds in the field at some of the most effective organizations to learn their research-based techniques. Then, I brought my years of education and experience home to The Bahamas and founded the Seahorse Institute. It is now my joy and privilege to work with these amazing, deserving children and train others to do the same.

Campaign Synopsis

The Seahorse Institute wants to bring awareness to the malpractice and false information being targeted to neurodivergent persons and/or their guardians. In The Bahamas, there is a lack of information catered toward Autism Spectrum Disorders and Developmental Delays in children and adults. The Seahorse Institute aims to break the stigma throughout The Bahamas that assumes being neurodivergent means you cannot be a contributing member of society. Autism should be seen as a superpower, something that makes you unique - not something that limits the value you can add to your community.

We will be providing the Seahorse Institute with:

Provide 10 months worth of Social Media Management

01

Provide 10 months worth of Content Creation

02

Develop a Content Calendar for the year 2024

03

Draft Press Releases as needed

04

Provide Media Relations services for coverage of initiatives and school visits

05

Create a Press Kit to send to the media

06

Create a Brand Guideline

07

Animate Seahorse’s Logo

08

Create Connections

09

Offer Marketing and PR Courses

10

Develop Plan for Inclusion Day Initiative

11

New Website Development

12

Provide Assistance with any events or initiative Seahorse has scheduled

13

Seahorse Institute

Assets Produced

Brand
Guideline

The Brand Guidelines for Seahorse Institute ensure that our visual identity and messaging remain consistent, professional, and aligned with our mission.

This guide outlines how to properly use our logo, colors, typography, imagery, and tone of voice across all platforms, including print, digital, and social media. By following these standards, we protect the integrity of our brand and present a unified, trustworthy presence to families, partners, and the wider community.

Social Media Graphics

Seahorse Institute Website Rebrand

Seahorse Institute is a Bahamian non-profit organization providing intensive, multidisciplinary interventions for children, teens, and adults with Autism Spectrum Disorders, developmental delays, and related challenges. Founded by Dr. Michelle Major, the Institute is committed to creating a nurturing, individualized environment where every person is given the opportunity to thrive. Fincastle Media Group designed and developed the Seahorse Institute website to reflect its compassionate approach and clinical expertise. The result is a clear, welcoming digital platform that effectively communicates its services and supports families seeking specialized care.