The Ministry of Energy & Transport

Results

The following is based on the timeline of July 1, 2024, to July 31, 2025, across multiple platforms:

Views

100k+

Content Interactions

18.8K+

Reach

72.3k

Profile Visits

16k+

Key Takeaways

FMG’s partnership with the Ministry helped transform policy into meaningful public dialogue. Through creative storytelling and audience-driven content, we bridged the gap between government and community while delivering measurable results in reach, engagement, and public sentiment across both traditional and digital platforms.

Strategic Expansion & Format Evolution

To connect policy to everyday life, FMG built MOET’s digital foundation with a website and social channels, including Instagram, TikTok, and WhatsApp. Campaigns like Drive Safe to Arrive Alive used DJs and influencers to deliver bold, relatable messages. By blending digital, traditional, and grassroots tactics, FMG created culturally relevant content with national reach, including the Family Islands, while ensuring agile, strategic execution.

Home

Execution

Portfolio Scope Highlights

Media: Social, website, TV/radio, billboards, print
Engagement: Town halls, focus groups, events
Assets: Video, branding, merchandise
Distribution: Phased rollouts, targeted content, influencers, events

Ministry of Energy & Transport Bahamas

Campaign Overview

The Ministry of Energy and Transport (MOET) directs policy on energy, road safety, and transportation. FMG supports with strategic communications, managing social media and producing multi-channel content. Campaigns include New Energy ERA and Drive Safe to Arrive Alive.

OBJECTIVES

Raise awareness of key initiatives in road safety, energy, and transportation
Improve public engagement through clear, consistent messaging
Deliver measurable results through strong creative and agile execution

CHALLENGES

Cross-department coordination, last-minute requests, and tight timelines required FMG to maintain quality while reaching diverse audiences across islands and age groups, balancing traditional and digital media for accessibility.